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Case Study Acco Air Conditioning's Digital Transformation

Case Study Acco Air: How a New Website Skyrocketed Leads & Rankings

Acco Air Conditioning, a leading Perth HVAC company with 35+ years of expertise, dominated the offline air conditioning market—but their outdated website generated near-zero leads and languished on page 7 of Google. Despite their industry success, their online presence held them back.

In October 2024, Acco Air partnered with Webscape to overhaul their website, prioritizing user experience, lead generation, and SEO. The new site launched in November 2024, delivering immediate results:

Key Outcomes of the Case Study Acco Air Transformation

300% increase in daily enquiries – High-intent leads from organic traffic.
Page 7 to Page 3 on Google in 30 days – No ads, just strategic SEO.
Zero ad spend – Outperforming competitors investing in radio/TV ads.
Streamlined sales process – Instant quote requests for installations, repairs, and maintenance.

Why This Case Study Acco Air Succeeded

  • Mobile-friendly design for seamless browsing.

  • Optimized content & meta tags targeting key HVAC search terms.

  • Clear CTAs guiding users to contact or request quotes.

“Since launching the new site, enquiries and sales have surged,” says John Dunn, Founder of Acco Air Conditioning.

Sustainable Growth, Not Just Seasonal Spikes

Google Analytics confirms consistent traffic growth post-launch (November 4, 2024), proving the website’s long-term ROI.

Conclusion: This Case Study Acco Air proves that a strategic, SEO-driven website can transform lead generation and rankings—without costly ads.

*** Update After 120 Days ***

Reaching the FIRST PAGE of Google in just 120 days is a tremendous achievement for our Case Study Acco Air Conditioning, showcasing the power of a well-executed SEO strategy. This milestone dramatically increases online visibility, ensuring that homeowners and businesses searching for HVAC services easily find Acco Air Conditioning before competitors. Higher rankings lead to more organic traffic, greater brand authority, and a surge in qualified leads—all of which translate into increased sales and business growth!

Now that you have read about Acco Air Conditioning’s success story, what is holding you back from making your own success story. Get in touch with Webscape today and make your success happen!