Acco Air Conditioning, a leading Perth air conditioning company with over 35 years in the business, had achieved great success with everything “Air Conditioning” in the offline world however their old website was bringing in next to zero leads per month, and it was buried on page 7 of any google search. They had been successful in spite of their website.
In October 2024, Acco Air Conditioning, approached Webscape about a new website. In November 2024 the new wesbite was launched with the goals of enhancing user experience, increasing leads, and boosting search engine rankings. The results so far have been nothing short of impressive!
Within just 30 days, the new website has generated multiple daily enquiries, with a significant increase in leads compared to previous website numbers. This surge in demand can be attributed to the website’s user-friendly design, easy navigation, and high-quality content that effectively communicates Acco Air Conditioning’s services and benefits.
Seasonal demand is not a factor as can be seen by this 12 month chart of Traffic Aquisition from Google Analytics. The spike in new traffic started with the web site launch on November 4th 2024.
But the success story doesn’t stop there. Acco Air Conditioning’s Google ranking has also seen a dramatic improvement, climbing from page 7 to page 3 in just under 30 days. This impressive jump is a result of the website’s improved structure, optimized meta tags, and high-quality content that resonates with search engine algorithms.
What’s equally remarkable is that Acco Air Conditioning has achieved this success without spending a single dollar on advertising. While their competitors are investing thousands in radio and TV ads, as well as online advertising, Acco Air Conditioning has opted to focus on building a strong online presence through their new website.
The new website has also enabled Acco Air Conditioning to streamline their sales process, with leads now able to easily request quotes going to the relevant department (New Installations, Service/Breakdowns or Maintenance). This increased efficiency has allowed the company to better manage their workload and respond promptly to customer inquiries.
“Since launching our new website, we’ve seen a significant increase in enquiries and sales,” said John Dunn, Founder of Acco Air Conditioning.
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By choosing to invest in a high-quality website and design strategy, Acco Air Conditioning has been able to effectively reach new customers, increase sales, and establish themselves online as a trusted authority in the air conditioning industry.
Now that you have read about Acco Air Conditioning’s success story, what is holding you back from making your own success story. Get in touch with Webscape today and make your success happen!